5 Things for Creating a Successful Corporate Video
Planning video content for your corporation can improve sales dramatically. Well-executed video content attracts your target audience and gets the results you want when it comes to getting potential clients. Hiring a corporate video production company can take your video content to the next level. This guide will show you the steps you should include in the video production process.
Determine Your Goal
The first thing you should do is come up with a goal for your video. You cannot reach your goal unless you decide what that goal is. Do you want to create awareness to your brand or a certain cause? Do you want to encourage your staff to embrace a new process?
Whatever your purpose, you should work on creating SMART goals. This means your goals are:
If you cannot come up with a goal for your video content, think about the problems your business could solve. Do not forget to consider which measures of success you need in order to achieve your goals. There is no point in setting goals if you cannot keep track of them.
Research Your Audience
The next thing you should do before taking on your video project is to determine your target audience. Get to know your audience. Where do they hang out? What do they like? If you do not get to know them, you will have a hard time creating a video that engages with them.
You need to research your target audience before making your video. This will allow you to make smart decisions in the video production process. If you chose personas for your marketing and video communications strategy, then now is a good time to use them.
When it comes to determining your target audience, do not just focus on their age, gender, or location. What are their common problems? Who or what do they connect with? Conducting interviews, creating surveys, and asking for feedback are all great ways to learn more about your target audience.
Create a Specific Message
Once you figured out your target audience you need to come up with a message that engages with them. Your message has to be specific. If you get too many points across in your message, your audience will lose interest. On the other hand, if you are not specific enough, you may miss out on an important marketing opportunity.
Remember to keep your goals in mind. How do you want your audience to feel after watching your video? What do you want them to do? What do you them to think or feel? Once you figure it out, you will come up with the core message of your video content.
Remember to Be Human
Remember to act like a human being, not a business. Most companies focus on providing information without conveying any personality. Your audience want to connect with you and your brand. Share your hopes and dreams as a leader, not just what your company can do for them.
Customers crave the ability to connect with companies. It is one of Maslow’s Hierarchy of Needs. Revealing some information allows your audience to connect with your brand.
Hire the Professionals
This should be the first step, but it is also a reliable last resort. Using a corporate video production company can elevate your video content. This can become an invaluable step in the right direction. The right company can provide with you additional services such as editing, lighting, logistics, and scripting. They will guide you in every way of the video production process.